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Wednesday, 04/11/2012 10:08:05 AM

Wednesday, April 11, 2012 10:08:05 AM

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BillMyParents, Inc. the leader in teen spending solutions, provides modern families with innovative products and services that promote responsible teen spending habits that last. Its flagship product, the BillMyParents SpendSmart MasterCard card, is a reloadable prepaid card for teens 13+.

The Company announced the addition of William Hernandez to the BillMyParents Strategic Advisory Board. Mr. Hernandez joins the board with more than 30 years of experience in the global financial services industry, "with particular focus in the payments, card programs, transaction processing, global card networks, global consumer bank, and brokerage categories."

Mike McCoy, BillMyParents Chairman and Chief Executive Officer, commented,

"We look forward to the deep knowledge and expertise Mr. Hernandez brings to our strategic advisory board. His perspective, insights and relationships will be very valuable as we further build and improve our payments solutions for teens."

Prior to joining BillMyParents, Mr. Hernandez "served as Executive Vice President of First Data Corporation directing Strategic Financial Services for the U.S. card, processing and output services businesses." Additionally, he served as the Senior Vice President of the Americas for MasterCard International for more than 7 years, "where he managed sales and business relationship teams nationally for the largest U.S.-based financial institutions including Bank of America, Wells Fargo, U.S. Bancorp, USAA Savings, and GE Capital, among others. He has also held various international senior executive positions at Citigroup, where he spent more than a decade spearheading global consumer banking and consumer card product and access channel advancements." Mr. Hernandez was also the Executive Vice President at Epana/Unidos, a telecommunications and financial services company, "delivering products including prepaid debit, money transfer, bill payment and more to Hispanics in the U.S. and Mexico."

Mr. Hernandez stated,

"I am very excited to join the exceptionally knowledgeable and experienced BillMyParents team. I look forward to the opportunity to leverage my financial services skills to help continue to build the premier responsible teen spending company. BillMyParents is devoted to promoting smart and responsible spending among teens while enhancing communication between parents and those teens through industry leading product innovation. I am delighted to be part of that process. The opportunity for BillMyParents prepaid product to play a significant and consumer-valued role in the $40 billion annual teen segment spend is clearly exciting."

Read more at MarketWire.com.
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