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[BornAgain]

IVFH @ .0078 Innovative Food Holdings Announces Record Revenues and Record EBITDA
(OTCQB: IVFH), a marketer and purveyor of over 5,000 high quality gourmet food products throughout the United States to professional chefs and to the gourmet consumer market, announced today full year 2011 record results.
Net revenues were a record $11.5 million for the year ended December 31, 2011, an approximate 17% increase compared to net revenues of $9.8 million for 2010.
The Company's EBITDA (without operations related stock, warrant and options related gains/losses) increased by over 25% to $510,645, compared to $405,318 in EBITDA (without operations related stock, warrant and options related gains/losses) for 2010.


Highlights for 2011 included:

Continuing improvement in revenues and operating profits

Further improved balance sheet by the repayment or conversion of over $600,000 in principal and interest of convertible notes

Continue to improve cash position; Cash at year end was over $860,000

29 consecutive months of month over month record revenues

Launched new website, www.forthegourmet.com, in December 2011

By the end of 2011 the Company had the following profile:

Manages the premier gourmet food program with one of the leading foodservice providers in the United States.
High quality demographic: foodservice customer base of over 24,000 professional chefs in some of the finest restaurants, hotels and other Foodservice establishments across the United States.
Customer satisfaction rate of approximately 99 %.
An ability to leverage its market position and market reputation to introduce and grow new private label products.
A platform which enabled the retail and wholesale, purchase, sale and delivery of over 99,000 packages on a yearly basis. This represents a more than a 40% increase versus the number of packages shipped in 2010, while maintaining a very high level of customer satisfaction.
A logistics, distribution and customer service platform which can handle significant additional sales growth at low incremental cost.

Overall Sales of over $11.5 million with strong operating profits and strong operating cash flow.

Approximately $ 860,000 cash in the bank at the end of 2011.

Market cap of approximately $2.2 million

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