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IFITT: Telecoms speakers sign up to ENTER 2003 Telecommunications experts



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Jan 23, 2003 (M2 PRESSWIRE via COMTEX) -- Speakers from some of the world's
foremost telecommunications companies have signed up to appear at this month's
ENTER 2003 conference in Helsinki (29-31 January 2003), conference organisers
IFITT (International Federation for IT and Travel & Tourism) announced today.

Figures from Nokia, Toshiba, Add2Phone, and First Hop will speak about the
global m-travel revolution and consumers' growing desire to make bookings and
obtain local information while on the move.

The spotlight for this year's ENTER conference will be how travel providers,
intermediaries and tourism boards can profit from the next generation of mobile
applications, with Helsinki's position as the centre of the global mobile
technology industry a key factor behind IFITT's decision to choose the city as
its conference venue. Called 'Technology on the Move', ENTER 2003 will spotlight
technologies that support the 'always-on' society of people who require
real-time interaction with tourism enterprises and destinations.

Willem Poterman, Toshiba Europe general manager of computer systems European
marketing division will focus on mobile operators; Niklas Lyback, Nokia Networks
business development manager, will look at public wireless local area networks
(LAN); Vesa-Matti Paananen, Add2Phone Ltd co-founder and chief technology
officer will speak about Multimedia Messaging Services (MMS) as a new medium,
and Janne Kalliola, First Hop product development director, looks at the
development of MMS.

IFITT (www.ifitt.org), is the world's leading think tank on IT in the global
travel and tourism industry. The organisation has announced a record speaker
line-up for ENTER 2003 (www.ifitt.org/enter), the world's foremost travel
technology conference, and an event which has attracted a turnout of over 500
delegates for the past three years.

Keynote speakers also include the European Commissioner for Information Society
and Enterprise Erkki Liikanen; Dawid de Villiers, Deputy Secretary General of
the World Tourism Organization and Graham Wason, Vice President of the World
Travel and Tourism Council.

Said IFITT's president Josef G. Margreiter, CEO of the Tirol Werbung Group &
Tourist Board: "M-travel is predicted to be the next revolution in travel
technology. ENTER 2003 will go to the heart of how travel providers will sell in
future to the mobile customer. Waiting for the customer to come to you is no
longer enough. ENTER has grown from strength to strength and every year we have
attracted a growing number of top speakers and delegates from around the world.

This year's line-up is our best ever, and we expect a huge turnout from across
the global travel and tourism industries."

At the event - the 10th annual ENTER conference - a total of over 100
presentations will be delivered at Helsinki's Finlandia Hall during the
conference's three days of sessions, organised into three tracks focusing on
research, industry issues and destinations. These will include the latest
developments in 10 current European Commission projects together with the
publication of over 60 cutting edge research papers.

Solutions to be featured at the event include internet access across mobile
devices and 3G applications, and Location Based Services (LBS), enabling travel
providers to send information to mobile users based on their geographic
location, offering users visually-rich, internet-style content direct to their
handset.

ENTER 2003 will be chaired by Dimitrios Buhalis, IFITT vice-president and Course
Leader of the MSc in eTourism at the University of Surrey and Inkeri Starry, of
IFITT Finland. Andrew Frew of Queen Margaret University College, Alison Dombey
of Partners in Marketing and Anna Pollock of Desticorp are the research,
industry and destination track chairs respectively.

The event also features a full social programme with pre-and post-conference
tours to Lapland and extensive networking opportunities, with a record delegate
turnout expected.

Headquartered in Innsbruck, Austria, IFITT operates regional chapters in
Australasia, North America and Scandinavia, each one dedicated to addressing
issues specific to that region.

CONTACT: Inkeri Starry, ENTER 2003 Organisation Chair, c/o Finnish Tourist Board
Tel: [phone] e-mail: [e-mail] Katrina Walker, Senior
Account Manager, Rooster Tel: [phone] e-mail:
[e-mail] WWW: http://www.rooster.co.uk Daniel Johnson,
Senior Account Executive, Rooster Tel: [phone] e-mail:
[e-mail] WWW: http://www.rooster.co.uk

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