Majesco Entertainment (COOL)

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Majesco Zooms Ahead with Zumba Fitness (Oct.13):

Majesco Entertainment Company (COOL), a provider of video game products focused on family-orientated, mass-market consumers, was initiated by Northland Securities with an Outperform rating and $4.25 per share price target. At a significant 55% premium to the current market price, the analyst is very bullish on the company’s future outlook.

Last quarter, the entertainment company reported a 60% increase in revenue and swung to a net profit of $1,889,000, or $0.05 per share. The growth was primarily driven by sales of Zumba Fitness, which was released during the first quarter of 2011 on three platforms. Meanwhile, the firm’s Cake Mania 4 and Spy Kids titles could help further improve results moving forward.