NeoMedia Technologies, Inc (NEOM)

[le-bon ton-roule]

Take eBay’s Red Laser technology as an example. If a merchant creates an application using the technology, a consumer will be able to scan a barcode in the store, and then find out if the item is in stock. The consumer will then have the option of buying it using PayPal directly on the phone without ever leaving the application.http://allthingsd.com/20111011/ebay-set-to-outline-its-future-and-it-looks-nothing-like-amazon/