Coca Cola Company (KO)

[Hedgebunny]

2008 New PRODUCTS ANNUAL!

Brands Across America
Milk saw a number of efforts to capitalize on popular brands, with a notable introduction from Bravo! Brands Inc. Bravo! Dove Dark Chocolate and Milk Chocolate milks were being produced under a five-year license agreement with Masterfoods USA and distributed through the Coca-Cola Enterprises network.

Bravo! Brands Inc. took the opportunity to create new types of dairy products in 2007, with its introduction of the first national launch of milk-based energy and sports drinks. Slammers Sport Milk was described as the first milk-based sports drink, when it debuted over the summer. The company said it was developed “in response to a growing body of scientific and empirical evidence that suggests milk can play an important role in post-exercise recovery and rehydration when used as a replenishment delivery system.” Claiming the same rehydration capabilities as leading sports drinks, Slammers Sport Milk also contained CoQ10 and a vitamin B complex to “provide fast and long-lasting energy.” Roy Warren, Bravo! Brands’ CEO, noted, “Product development began soon after we learned about the Indiana University study, which revealed that chocolate milk’s carb-to-protein ratio was well-suited to recharge muscles worn-out from exercise.” That study was published in the February 2006 issue of International Journal of Sport Nutrition and Exercise.

Comes from this link
http://www.preparedfoods.com/articles/article-2008-new-products-annual-defining-dairy-march-2008