At least we don't have expectations of "dates" anymore and can just be surprised from here IMO. I don't think we'll see the PPS tank like before because everyone knew they had such and such time (launch date) to get back in a week in advance. Now, an ad could come out, to millions at 4:00PM or better yet on prime time this evening. Point is there is unknown for the first time in this excitement IMHO
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