DC Brands International, Inc. (fka HRDN)

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DCBR~~~Brands International, Inc. Announces that the $500,000 Production Costs to Launch the Nationwide Infomercial with Script to Screen have Been Paid in Full

DENVER, June 8, 2011 /PRNewswire/ -- DC Brands International, Inc. a publicly traded company under the ticker symbol (OTC:DCBR.ob - News), announced today that it has paid Script to Screen of Santa Ana, CA, a company specializing in Direct Response Television (DRTV) production, consulting, and campaign management, the full $500,000 due for the production and national launch for its upcoming infomercial.

Richard Pearce, CEO and President said, "We are unbelievably excited today to be able to say, with the utmost confidence, that our recent efforts and meetings with potential investors are bearing fruit. Being able to make the full $500,000 payment, in advance, for the infomercial production assures that we stay on track to launch our infomercial. This is a huge positive step forward for us. "

Pearce continued, "We believe that the funding we have detailed in today's SEC filing, which allows us to make this payment to Script to Screen, is the needed catalyst to propel us forward in successfully executing our Script to Screen business model. The Script to Screen Team did not expect our upfront payment, and have told me that it almost never happens, but I like to believe that it is nothing more than an exclamation point on our focus and commitment to making this infomercial the huge success that we expect it to be."

http://www.hardnutrition.com/media-and-events/hard-nutrition-news-detail.html?content_item_id=132

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