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Wednesday, 06/29/2011 9:31:46 AM

Wednesday, June 29, 2011 9:31:46 AM

Post# of 877
BRAV NEWS: BRAVADA Set to Launch FashionDollarStore.com

http://investorshub.advfn.com/boards/board.aspx?board_id=11439

June 29, 2011 - BRAVADA Set to Launch FashionDollarStore.com, an Online Value Retail and Women’s Fashion Outlet Store in July 2011

http://finance.yahoo.com/news/BRAVADA-Set-to-Launch-bw-1192177801.html?x=0&.v=1

Press Release Source: BRAVADA International On Wednesday June 29, 2011, 4:00 am EDT

LOS ANGELES--(BUSINESS WIRE)-- BRAVADA International (www.Bravadawomen.com) (Pink Sheets:BRAV.pk - News) announced today that it will launch FashionDollarStore.com, an online low cost women’s fashion outlet in July 2011. FashionDollarStore.com is set to provide consumers with high quality, low priced women’s apparel and accessories in the fast growing value retail space. Products will be priced at an average price range of between $5.00 to $15.00 with expected gross margins of 65% – 70%. After significant analysis and the current state of consumer spending, BRAVADA believes FashionDollarStore.com can deliver significant revenues in this highly under serviced online idiom and will also serve as a product outlet for discontinued and non-high performance sale items.

The “dollar store” or “value retail” sector has been growing at a substantial rate given recent weakness in the economy and till now, this online market has been virtually unattended to in niche segments. BRAVADA believes that it can capture significant market share by providing high quality women’s fashion at significant savings compared to traditional fashion retailers.

“Our online fashion dollar store completes our mix of ecommerce retail by attending to the low price fashion segment giving BRAVADA a strong mix of revenue generation and growth given any economic climate,” replied Danny Alex, CEO of BRAVADA. “I expect FashionDollarStore.com to be our fastest growing ecommerce website given the current economic climate and our product mix is simply wonderful.”

BRAVADA develops all components of its ecommerce retail websites in-house which gives it a significant competitive advantage in growing its revenue. BRAVADA’s ecommerce business continues to grow and FashionDollarStore.com will only increase the overall growth rate and profitability.

About BRAVADA International Ltd

BRAVADA owns BRAVADA Women's Athletica, BravadaWomen.com and OnlyLeggings.com. BRAVADA Women specializes in high performance yoga clothes, women's activewear, sexy gym wear, workout clothes and Brazilian fitness clothes. OnlyLeggings.com is BRAVADA's online ecommerce shopping mall for fashion leggings, animal print leggings, colorful leggings, metallic leggings, faux leather leggings, cotton leggings and seamless leggings as well as a provider of wholesale leggings.

www.BravadaWomen.com
www.OnlyLeggings.com
www.WorldofJeggings.com
www.WorldofSwimwear.com
www.BravadaLtd.com

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