Jeremy Deluca, the former Bodybuilding.com President, will be joining MusclePharm's Executive team as Co-President and Chief Marketing Officer.
Bodybuilding.com 2010 Statistics
3-year growth: 346%
2009 Revenue: $148.8 million
2006 Revenue: $33.3 million
Employees: 308
Founded: 1999
Industry: Retail
Industry rank: #40
While at Bodybuilding.com, Deluca helped the site become the most visited bodybuilding and fitness online destination in the world with an innovative marketing and promotions mindset. The company now sells more than 12,000 products from nearly 600 brands worldwide.
MSLP Now sold in more than 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe locations, the company’s products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. The products are also sold in over 100 online stores, including BodyBuilding.com, Amazon.com and Vitacost.com.
Summary of Distribution, Research & Development, and Marketing Activities
(Three Months Ended March 31, 2011)
MuscleGel launches at 1,500 GNC locations Products Rolling Out in Vitamin World Locations in 2011
MuscleGel is the supplement world's untapped opportunity: high quality protein in a convenient gel-based formula. The gel is simple to consume on the go. No hassling with liquids and mixes.
MusclePharm Products Rolling Out in Vitamin World Locations in 2011
Vitamin World is a top retail supplement provider. For MusclePharm, this creates opportunity for continued growth.
MusclePharm Inks Deal With Canadian Distributor American Nutrition Inc.
Signing with ANI, a top-tier distributor, means we can fully meet Canada's strong MusclePharm demand. Canada's MMA fan base is substantial.
MusclePharm Sportswear Officially launches
Our sportswear line, Powered by TapouT, is now rolling out to retail through distribution agreement with TapouT.
Lids-Hat World Inc. to Launch MusclePharm sportswear in 2011
Starting summer 2011, MusclePharm further leverages TapOuT partnership with distribution in 850 Lids-Hat World retail stores.
Former Bristol-Myers Squibb Executive Joins MusclePharm as Director of Therapeutic Nutrition
Dr. Stevens joins MusclePharm with over twenty years of well diversified experience in the healthcare and pharmaceutical industry. Dr. Stevens spent 17 years at Bristol-Myers Squibb, where he held positions of increasing responsibility in the areas of Market Research (Oncology and HIV), Marketing (Oncology), and Medical Affairs (HIV).
Former Global HIV Pharmaceutical Head, James Sapirstein, Joins MusclePharm as Strategic Advisor
Mr. Sapirstein, formerly President and Chief Executive Officer of Tobira Therapeutics, Inc., a New Jersey-based biopharmaceutical company that develops novel compounds for HIV/AIDS ("Tobira"). His expertise- 27 years in pharmaceutical, 22 specializing in infectious diseases - will be an asset to MusclePharm's advisory board.
MP Appoints Patricia Ware, Former Director of the U.S. Presidential Advisory Council on HIV/AIDS, to Its Scientific Advisory Board
Ware is a leader in HIV/AIDS research, serving as Executive Director of the U.S. Presidential Advisory Council on HIV/AIDS. Her education and prevention roles included: the Director of the Office of Adolescent Pregnancy Programs at the U.S. Department of Health and Human Services in the H.W. Bush Administration; a member of the HIV/AIDS and Women Collaborative Working Group under President Clinton.
MusclePharm Becomes an Official Nutritional Supplement Supplier
for the Cincinnati Reds
MusclePharm is the only sports nutrition company that has a product deal with a MLB team. This is do to the fact of MusclePharm products having the banned substance certifications with NSF.
MusclePharm Named Official Supplement Provider of New Pro Golf Tour, the Xempt Players Series
MusclePharm's XPS sponsorship also introduces its innovative MuscleGel™ to the golf market.
MusclePharm Signs Multi-Year Sponsorship Deal With World Bodybuilding & Fitness Federation
The significant partnership with the World Bodybuilding and Fitness Federation (WBFF) locks up title sponsorship through 2014.
MusclePharm Signs Leading Fitness Female Natalia Muntean
Muntean, the 2009 Ms. Bikini Universe and WBFF Fitness Model World Champion, is a recognizable face in the fitness industry. She's graced the covers of magazines like Oxygen, Physique and Fitness.
University of Oklahoma to Begin Clinical Research Program on MusclePharm's Assault TM Pre-Workout Performance-Enhancing Product
With positive reviews from thousands of satisfied customers, now backed up by the OU team's work, MusclePharm once again leads the industry.
MusclePharm Moves Into Top 10 Best-Selling Brands on Bodybuilding.com
Due to impressive growth, MusclePharm cracked the Top 10 at bodybuilding.com, which carries brands from over 500 companies.
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