Not only that, SIRI had WAAAY more overhead expenditures than NEOM ever will. DOes anyone know how much it costs to have a satellite built and launched? Tens of millions at the cheapest and hundreds of millions at the most, depending on many factors. Siri also has to manufacture those radios which their users don't really pay for. It's the OLD cellphone model where cellphone manufacturers practically give away their phones because they have deals with the service providers. Now it's different b/c cellphones have so much more tech packed into them...but still. SIRI has had tons of debt.
What will make NEOM skyrocket is their margins. Once everything is set in place, they will be making money for standing still.