Wednesday, 18 November 2009 Already URBF.OB has targeted the 3 largest sellers of organic produce in North America, including Wal-Mart. And speaking of the world's largest retailer.
Wal-Mart has discussed Urban Barns to be its #1 provider of lettuce in Puerto Rico, where they operate 30 stores. Currently, Wal-Mart sells 3 million heads of lettuce annually in Puerto Rico alone. And Puerto Rico would just be a pilot program. Wal-Mart is interested in much bigger things and Urban Barns figures prominently in their plans.
You see, Wal-Mart has nearly 3,000 stores that sell produce, and the company has made a commitment to become the world's largest retailer of organic food (they're right in step with this major buying trend).
Should Urban Barns pilot program succeed, and I currently see no reason why they cant, we're looking at the possibility of dozens of different types of organic fruits and veggies delivered "on demand" to perhaps every Wal-Mart, every day, during every season of the year!
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