I agree with alot of your points. Now I know Lenny and a few other investors put up some of their own cash to get this company going and to buyout some of these other entities. How much no one may ever know. But as with my company I have had to put my intial investment into it and I have added to that intial investment due to some circumstances that I needed too. Lines of credit only go so far. Remember that Lenny holds a lot of shares, they are still restricted for how long I could not tell you, maybe you can answer that. But it is in his best interest for himself to deliver, and what I mean by deliver is to get this product out of the starting gate and move it towards the finish line as fast as he can. IMO the faster he sets up distribution and creates a buzz the faster he can make a dent into this market. A market worth 30 billion dollars just a mere 1% market share of this market would yield 300 million. Manufacturing costs for this product can not be much more than 10-15 dollars per kit and if they are able to sell it for 49 -59 dollars a kit they are making killer margins. JMO once again don't know but I am assuming, if they are giving the ink away for life then they are able to pay the shipping and handling and are able to recoup the cost of the ink. Just makes since since they really are selling the bottle of ink for 4.95 (shipping per bottle). So for Heartland they just shipped them 5000 units and I believe that they are selling them for 49.99 Lets say Heartland's cut is 20% commission so Heartland is making 10 bucks or 20% Lenny is making 39.99 per unit and lets say for giggles their cost in the product is 14.99 they are making 25 dollars a kit or 62.5% gross margin on this product not bad. So for that one order it just made LKEN 199,500 dollars in sales at a 62.5% gross margin equates to 124,687.5 in gross profit dollars lets say that their overhead and salaries total 40% of that (which is high) that is still leaving 74,812.5 profit on the table for one sale. This is all specualtion and JMO, but It is very atainable. Please post anything good or bad, it can only help us all. GLTY sir and GO LKEN!