the inca name along with their excellent style would look great on jeans. Something about the name and the image the brand is building, I think it'd be a hit. But I agree... focus on the swimwear line and build a demand for the name. the inca name would fit well here: http://4.bp.blogspot.com/_XbBXKRgC7B4/S0wJjzn6VZI/AAAAAAAAJ2c/8XdEV44ujxY/s640/eva-mendes-jamie-dornan-calvin-klein-jeans-ss-2010-2.jpg