NFLX - if you take that view, you'll never short the stock. And you would have missed the entire internet bubble from the short end.
You know the stock is eventually coming down, the key is to find that point and capitalize on it with a well-defined stop.
Right now looks like a decent short entry to me. Everyone has been ridiculously bullish, bidding the stock up to obscene valuations. The insiders are flocking to the exits, selling everything they have in droves at these prices. All the smart money is short from a much lower cost basis, and has helped squeezed the stock to its current levels. There are numerous unpriced risks to the business model. And the technicals are breaking down, with clear underperformance on a huge up day for the markets. You now have a clean break below the prior 200 resistance (which should have become support when they broke it to the upside).
Look at the A/H.
I'm not saying it won't go back up, it's a crazy stock, that's always a risk. But I disagree that this is bad risk-reward--I think it's a decent proposition, especially when I asked the original question at 200 (1.5% higher than the current price).