I think that the whole thing here is that a price moves based on trust, people have to trust in the company based on fundamentals, sales, posibility of expanding, campaigns, etc, etc, etc.
So based on that I think this R/S is too soon to be done (not to mention that to me last year F/S was a mistake) I think that if PPS was at least 10 cents (last year high price) then at that point the company had demonstrated that is able to get back on track and it's getting better, or as another person mention here, that they could have done it several month earlier when the price was so low that it wouldn't matter