DrZhivago Monday, 11/08/10 02:42:13 PM Re: None 0 Post # of 35 Fresh Traffic Group Inc. Concludes Definitive Agreement CALGARY, Alberta, Oct 26, 2010 (BUSINESS WIRE) -- Fresh Traffic Group Inc., a Nevada company trading quoted on the Over Counter Bulletin Board (ECHD.OB) ("the Company"), today announced that they have concluded a definitive agreement with closing to take place at close of business today whereby the Company will acquire all of the issued and outstanding shares of Fresh Traffic Group Corp. ("Fresh"), a private company providing search advertising solutions for search advertisers and publishers. Headed by Ex Google UK Director Fresh Traffic brings over 25 years of experience in providing Search Engine Optimization and Internet marketing solutions to companies around the world. At Fresh Traffic, our goal is simple: to make the Internet an accessible and successful addition to all businesses. This is accomplished through custom internet marketing solutions and by utilizing tested, relevant Internet Search Engine Optimization (SEO) and Paid Advertising (SEM/PPC) methods. Web marketing is far more complex than simply building a website and submitting it to the search engines. To achieve high volumes of qualified traffic and; to obtain and sustain top search engine positions, a website needs to be engineered for search and continuously monitored as search engines evolve. This is the niche market Fresh specializes in. In exchange for the acquisition of the Fresh shares, the Company will issue a total of 10,400,000 shares of common stock of the Company of which 8,000,000 are issued to the shareholders of Fresh and 2,400,000 shares will be issued to creditors of Fresh in settlement of outstanding debt. On October 20, 2010, the Company effected a change of name to comply with the terms of the acquisition of Fresh. The new name is Fresh Traffic Group Inc. The Company expects a new trading symbol to be assigned concurrent with the closing of this acquisition. The Company will file a Form 8-K in regard to the acquisition on or before Friday, October 29th. This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements in this announcement that are not historical facts represent only the Company's current expectations, assumptions, estimates and projections and are forward-looking statements. These forward-looking statements involve various risks and uncertainties. Important risks and uncertainties that could cause the Company's actual results to be materially different from expectations include but are not limited to the risks set forth in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's annual report on Form 10-K. The Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.