Winning Brands Corporation (WNBD)

[wadirum1]

Drew,

I think some people expected the mere fact of DRTV to launch the PPS here. Indeed, we got some promo folks coming in -- perhaps on that short run premise. Maybe the hope was for announcements of As Seen on TV placements in NAs simultaneously with DRTV.

I think as we approached DRTV and weren't seeing NAs announced, these folks then bailed. Probably also some 504s...?

But I think Eric was pretty clear that the initial focus would be on DRTV. I think the idea is to tweak DRTV to try to find out how to maximize revenue and sustainability of the DRTV spots.

These will in turn drive placement in NAs.

Did you like the Sherman Williams news?

And do you like how buying has absorbed these shares?

Wadi