Imo it's a good bet that large prospects who today are evaluating the solution, will move to adopt it once they are comfortable the automaker implementation is going smoothly.
I agree Wave was wise to commit plenty of resources to the implementation. I was told when I visited Wave at StorageVisions in Jan. (the day of the automaker PR) that Wave is receiving consulting fees. I suspect this often happens when ISVs assist in installations. I know for a fact that Wave goes the extra mile when it comes to customer service in general. This is not surprising given how tough it's been to get enterprises moving on hardware-based security. When you do finally begin to get some accounts, you really take care of them.
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