MYCOM fka MYCO

[Wise Investment]

CINCINNATI--(BUSINESS WIRE)--Feb. 6, 2001--MYCOM Group, Inc.
(OTCBB:MYCO) said today that its primary goals for 2001 are to improve
overall profitability and accelerate growth through a combination of
rigorous cost management and an exciting new market strategy.
MYCOM Group Executive Vice President Patti Massey said that the
goals more closely align the direction of the company with the
financial markets' increasingly strong focus on technology companies
with improving profitability trends.
"Investors are no longer interested in growth for its own sake,"
Massey said. "Profitability is important. We are responding to that
with steps that can make MYCOM's bottom line much stronger as we build
a new growth platform on top of our current e-business and
communications consulting services."
She outlined several initiatives launched in 2000 and expected to
drive MYCOM Group's profitability in 2001:

-- Match workforce levels even more closely to business volume to
maximize efficiency;

-- Reposition resources outside Cincinnati to reduce fixed costs
and rely on alliances and partnerships to reach new markets;

-- Eliminate spending for development projects that do not appear
to have near-term, rapid payback potential;

-- Limit overhead expense.

MYCOM Group is continuing its emphasis on those key measures in
2001, Massey said. Cost management and continued growth are expected
to deliver significant long-term profitability gains for MYCOM Group,
assuming continued growth in technology investment by key clients and
success in attracting new strategic investment.
MYCOM Group's new business strategy to drive revenue growth will
be detailed in a series of communications to customers, investors and
employees in coming weeks, she said.
Massey said the company is continuing to prepare its audited
year-end 2000 financial results. It will report them not later than
the end of March 2001.

About MYCOM Group Inc.

MYCOM Group provides a complementary mix of technology, training
and communications services for large businesses and organizations
with an emphasis on solutions that are Understood, Valued and Acted
Upon(TM). MYCOM was formed in 1991 to provide technical marketing and
documentation services. It has added capabilities in applications
development, web-enabled applications, database applications, online
and classroom instructional design and training, and other services
that enhance the benefits of technology investments across the
enterprise. MYCOM Group is on the web at www.mycom.com

NOTE: Certain statements in this press release, including but not
limited to MYCOM Group's ability and efforts to increase
profitability, grow revenues, and obtain additional investment
capital, may constitute "forward-looking statements" which are subject
to known and unknown risks and uncertainties. Those risks and
uncertainties include, among others, economic conditions, success in
implementing cost-control programs, continued high rates of technology
investment spending by MYCOM Group's clients, the availability of
additional investment capital on suitable terms, MYCOM Group's ability
to achieve certain financial performance goals, and other factors that
may cause the actual results to differ materially from results implied
by such forward-looking statements.

--30--jam/clv*

CONTACT: MYCOM Group, Inc.
Wayne Buckhout, 513/352-5560 ext. 190
[e-mail]

KEYWORD: OHIO
INDUSTRY KEYWORD: TELECOMMUNICATIONS COMPUTERS/ELECTRONICS
INTERNET EDUCATION E-COMMERCE

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