That is a very interesting position, Lucky, and one that presumes BLLN has suddenly changed its stripes.
All one has to do is review the MIDEM massacre, the failed US launch, the failed iPod compatibility promise, and the rolling Asian failures we're now experiencing, and it is obvious BLLN has no problems whatsoever discussing or even promising what they can't deliver.
In fact, as it is clear to everyone that funding is the issue, if QTRAX actually had a magic revenue model in the hat there's little reasonable doubt they'd be letting everyone know about it, so as to "ingest" more, umm, investors.