the growth plan is based on creating awareness and availability for the Forze brand of appetite control products, that are first being publicized through sponsorship of the Rock 'n' Roll Marathons as its official bar, and sold through specialty sports stores and many GNC and Vitamin Shoppes.
the web sites for PHLI and ForzeGPS are pretty complete so I would suggest you scan them.
the Company's base business is the Accelerade and Endurox sports drinks.
I got interested in PHLI because I used its diet drink then called Satiatrim. At 50 calories and good tasting when cold it worked very well as an appetite control tool due to its formula that stimulates CCK. The new ceo Jason Ash is a highly regarded marketing guy who has completely changed the structure of the Company by reducing G & A, hiring two hot shots from Atkins, and creating new products like the nutrition bars that also are designed to control appetite.
When the Company presented recently at the AMI conference, what attracted attention was its $4M market cap, $900K in the bank, no debt, and a lot of energetic plans for growth.
If you look over the recent PRs you can get an idea of the growth plan, and if you have any questions then I'll try to answer them. One suggestion would be for you to try the products, and I would recommend the chocolate drink and the chocolate decadence and cranberry nut bars. Another idea: go to the Rock "n" Roll website and see the marathons that Forze will be sponsoring this year and next. Each marathon is preceded by a health and fitness expo at which Forze is a featured exhibitor.
