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Re: kmikesara post# 73

Tuesday, 06/30/2009 7:02:01 AM

Tuesday, June 30, 2009 7:02:01 AM

Post# of 124
I have major problems with this PR. First, "Goes the Distance" means nothing to me. Second, if 12000 sampled the bar at the expo, does that mean the runners did not get any bars? Third, that one person thought it was the best tasting bar he/she had ever tasted - - well there is always one person out of 12000 who would think snails with chocolate chip ice cream was the best thing he had ever tasted. It means nothing. Same with mentioning the retailer Foot Zone - - who they?

Biggest issue is that the overall plan of marketing was not mentioned, which is to open an area for retail sales by making a splash at a big event like the local marathon. We are not talking Podunk here, Seattle is major. San Diego was major. Chicago coming up is major. It is an excellent marketing strategy for a lean budget - - why not say it??

Maybe biggest issue is that one in ten ordered the bars. Not knowing what the industry standard is for these sample things, I have no idea whether this is good or not. I think from my own experience sampling stuff at expos that a one in ten ordering is terrific - - but how in the hell is the stock market going to know that?