Biggest issue is that the overall plan of marketing was not mentioned, which is to open an area for retail sales by making a splash at a big event like the local marathon. We are not talking Podunk here, Seattle is major. San Diego was major. Chicago coming up is major. It is an excellent marketing strategy for a lean budget - - why not say it??
Maybe biggest issue is that one in ten ordered the bars. Not knowing what the industry standard is for these sample things, I have no idea whether this is good or not. I think from my own experience sampling stuff at expos that a one in ten ordering is terrific - - but how in the hell is the stock market going to know that?
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