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Re: A deleted message

Saturday, 06/20/2009 2:31:08 PM

Saturday, June 20, 2009 2:31:08 PM

Post# of 346920
Here's something I found on corporate advertising: http://www.wisegeek.com/what-is-corporate-advertising.htm

"Corporate advertising is a promotional strategy that is designed to not only interest consumers in products and services offered by the company, but also to cultivate a positive reputation among consumers and others within the business world."

"The main function of corporate advertising is to generate and enhance a sense of confidence and appeal among vendors and consumers. Depending on the exact nature of the corporate marketing approach, the advertising may also be developed with an eye of enhancing the reputation of the company among its peers in a community or within a given sector of the marketplace. In any application, the idea is to build the most agreeable public image for the corporation as possible."
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