Ever watch CNN or whatever, when they ask you to text them or call some number that they provide to record your opinion ???
You DO know that the only reason they want you to log in with opinion is because they earn REVENUE from having provoked you into making the input... ???
If NXCO has this capability... they will not necessarily be limited to leasing out the use of it by others, rather than linking NXCO use of it in programming to their own revenue streams ???
Pick a hot button topic...
Envision a 60 second commercial that takes 20 seconds or less to air the flaming hot concept of the moment and provoke a response... and 40 seconds or so to show the response AS it occurs... ??? A couple seconds to wrap it up with a talking head declaring the meaning of the result, and saying, we'll conduct this poll again at the next commercial break ???
What might you get to happen during the super bowl... ??? Sponsor a brief segment after the game in which voters who watched get to score the commercials ??? LOL!!!
I wonder how much pent up consumer frustration might be vented in powerful fashion when you give people an easy way to pay to have their opinion be recorded and aggregated in a way that makes it harder to ignore...
There is value in improved efficiency... and this has the potential to liberate efficiencies that might have major consequences...
"Do you support Ahmadinejad ? "
Does the location of those who answer matter much... ???
It will likely create a need for some new forms of qualifying identifiers other than location... so that data can be qualified and parsed to a finer level... ???