On the other hand, Howard believes the dirt he exposses
I can assure you as an 18 year listener of Howard's that you are dead wrong.
The only thing that matters here though is your concern about the association of GZFX and Stern. Funny that you instantly see that as a venue for "mature" titles.
Let me just cite two examples of advertisers that have proven success from their advertising with Howard. Snapple and dial-a-mattress. There are and have been plenty of others
Howard's demographics might surprise you...
So far this was the only wise move that i've seen Adsouth make, though the execution was horrible... I've heard only one commercial during the show aside from the Curtis appearance.
What we need right now is the internet campaign.. banner ads... there is no reason i can think of why this is not happening
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