Financial filings are going to tell the real truth of actual revenue being made.
No more can EI inflate the revenue for articles and get away with it.
"Selling to funeral homes wasn't easy. "In the beginning, one of the major players patted us on the head and said, Good luck, but our caskets and urns are the only ones used in the industry,'" says Mytych. Not anymore. Eternal Image, with 10 employees, hit $600,000 in sales in 2007, and several funeral companies have approached Mytych about partnerships."
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