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Friday, 07/16/2004 7:50:52 AM

Friday, July 16, 2004 7:50:52 AM

Post# of 249596
More thoughts! - If TV Tonic was to be involved somehow with any advert free - world sporting magic moments ie. coming Olympic events ect.- it would presumably have to be carried by one of our WXpress licenced holders.

The 'Ukraine effort' seems a bit tricky, and 'Yes' at this time, may not be likely, that can leave only one other possible entity - 'Mastery TV'.. Dah! Dah! - At a $5 per monthly fee.

OK so we're not that thrilled with 'MTV' setup, but notwithstanding that, it sure would be nice to get more exciting WXpress exposure put in front of us IMO, and now - with the summer /winter games, via the living room platform, has got a very attractive feel to it.

Remember this MTV announcement!

TVTonic delivers and stores Mastery Television's premium programming to each viewers PC. When a viewer visits the front page of masterytelevision.com, the channel is displayed automatically. Unlike streaming video or broadcast TV, programming starts immediately, and the viewer can use an interactive menu to pause, rewind, or skip ahead to another program. The network uses Wavexpress proprietary digital content protection technology to guard against file sharing and illegal content duplication.

"Wavexpress provides us with critical components for powering Mastery Television, including content protection, scheduling, distribution and presentation technologies," said Tom Wood, president/CEO, Mastery Media Inc. "The TVTonic media player offers our audience the tools they need to be truly engaged with our content. This incredible technology provides our viewers maximum participation, learning, enjoyment and value. Our partnership with Wavexpress puts Mastery Television on the cutting-edge of what will be the global standard for interactive, content-rich, Internet-based television."

"Mastery Television is the first TV network to recognize the market opportunity for making top-tier educational programming available to a worldwide audience via broadband," said Michael Sprague, president and COO, Wavexpress. "Mastery Television has an uncompromising vision of what an interactive channel should be. The TVTonic distribution network and client technologies provide the essential tools they need to make that vision a reality."

Mastery Television is available worldwide at www.masterytelevision.com. Much of the programming, searchable 24/7/365, is free of charge. For those who want more, subscriptions start at $4.95 per month. Mastery Television does not carry any advertising. The term of the agreement continues through 2004. Financial terms were not disclosed.





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