Raphael Pharmaceutical Inc (RAPH)

[goforthebet]

More mobil use will need more charger:

Now add to that another gathering trend: consumption of news on mobile phones. Ad revenues for Web aren’t even there yet, and mobile is still a rounding number for most publishers, so what to do?

Have a mobile-friendly Web site with banner space for advertising. Strike single-sponsorship deals with existing advertisers to combine their online buys with mobile. It is key to link the two channels.

What an established publisher has on mobile is a brand that advertisers can trust and place their ads next to without fear of unpredictability. Publishers and content owners need to leverage that reputation.

Also, work with advertisers to sponsor channels and text alerts. That’s another SMS-based revenue stream.