Drinks Americas Holdings, Ltd. (DKAM)

[sneaky_peaky]

So, two new huge news pieces today.

The 15 year deal in Germany THAT WAS NOT OUTLINED on the October 8 CC.

By my tally, that is $120+ mil in the last two dist deals. And that is without putting a new product on the shelf.

Also, our new IR Firm www.crecendo-ir.com

DRINKS AMERICAS ENTERS INTO 15 YEAR SALES AND DISTRIBUTION AGREEMENT WITH DISTRIBUTOR IN GERMANY;
INITIAL SALE OF 1,200 CASES EXPECTED TO GENERATE
A MINIMUM OF $2.5 MILLION IN 2009


WILTON, CT -- (Market Wire) December 11, 2008 -- Drinks Americas Holdings, Ltd. (OTC BB: DKAM) (“Drinks Americas” or the “Company”) announced today that it has entered into a fifteen (15) year Exclusive Distribution Agreement with Zwilichiovskij Import-Export for the sale and distribution of the Company’s products in Germany. Zwilichiovskij is an import company specializing in marketing vodka and premium spirits brands that will focus on selling Drinks Americas’ brands in high-end bars, hotels, clubs and upscale retail accounts in Germany.
Zwilichiovskij will initially sell Drinks Americas’ Trump Vodka and Old Whiskey River Bourbon. Upon launch of the new products, Zwilichiovskij will also distribute Drinks Americas’ Leyrat Cognac and Topless Sparkling Vodka. In addition Zwilichiovskij plans to distribute Olifant Vodka on behalf of Drinks Americas upon the close of the pending acquisition.
Zwilichiovskij has placed its first order under the Agreement, which calls for a total of 10 containers, consisting of 1200 cases each to be shipped in 2009. The initial order is expected to generate a minimum of $2.5 million in 2009 with subsequent orders to follow. Drinks Americas plans to begin shipments to Zwilichiovskij during the first quarter of 2009.
J. Patrick Kenny, the Company’s CEO, said, “Expansion into Germany with Trump Vodka and our other Drinks Americas products is another important milestone in expanding our international distribution and further illustrates both the success and market potential of our iconic trademarks internationally.”
About Drinks Americas
Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products.
For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.
Safe Harbor
Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.
Contact:

Charles Davidson
Drinks Americas, Inc.
203-762-7000
[e-mail]

Fred Schulman
East Coast Ventures
212-686-1515
[e-mail]

Investor Relations
David Waldman
Crescendo Investor Relations
[phone]
[e-mail]