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From Automotive News 11-3-08

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Lhasa   Monday, 11/03/08 01:49:10 AM
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From Automotive News 11-3-08

Ford sticks with small-car plans
Mulally banks on strategy despite F-150 marketing blitz Lower gasoline prices may create a better launch environment for the F-150, but they present a problem for Ford, too. Ford is betting that a wave of European-designed small cars will lead its turnaround. So will the drop in gasoline prices cause Ford to rethink its small-car onslaught? Not at all, says CEO Alan Mulally.

Cash crunch grows: GM delays vehicles
General Motors executives are running the company "minute by minute" as they slash the product development budget to save as much as $1.5 billion. GM's decision to delay key vehicles such as the Chevrolet Cruze as long as a year is a sign of desperation, analysts warn. The bottom line: Dealers won't get a timely delivery of the products that are supposed to ensure GM's recovery.

Fuel efficiency is coming -- it just takes time
Look to 2010 for wave of fuel-efficient vehicles
Wait till next year. Or, rather, 2010. When gasoline prices hit an all-time high in July, consumers wanted fuel-efficient cars yesterday. But the rules of product development and testing mean that automakers need at least two years to launch a new fuel-efficient car. Companies had been working on higher-mileage cars for years, but those efforts went into overdrive in early 2008.

Flexibility will help Honda survive the storm
Honda Motor Co. has weathered the U.S. market downturn better than all its major competitors, thanks to fuel-efficient vehicles and flexible manufacturing. President Takeo Fukui says worse times are expected. The key to staying ahead of rivals will be making cars with ever-better mileage and not falling into the incentive trap, he says.

Surely one of these companies will be wanting an IVT?

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