Calcol Inc (CLCL)

[TITAN]

Calcol's Diet Malibu-Cola and Other Flavors for China: Emphasis on Health Benefits, Harvard Dean Says 'Idea's Time Has Come'

BEIJING, Aug. 11 /Xinhua-PRNewswire/ -- Calcol Inc (OTC Bulletin Board: CLCL), a Cleveland Ohio USA based soft drinks company which operates a large soft drink bottling plant in Beijing, announced this week in an interview with Xinhua Finance's Andrew Pasek that it has launched a China-wide marketing campaign for the diet flavours of its Malibu-Cola Company, including not only Malibu-Cola, but also Malibu Sunrise Orange, Malibu Surf's Up Lemon Lime, Malibu Verry Cherry Cola, Malibu Golden Apple, Malibu White Grape, and Malibu Kiwi Strawberry. The emphasis of the campaign will be the health benefits of diet soft drinks for China's health conscious consumers who are concerned about the increased risk of diabetes and obesity in their children and the population at large.