Noah Education Holdings Ltd. (NED)

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Noah Education Holdings Announces Two Senior Appointments
Wednesday August 13, 5:00 am ET
Xianquan Xiao to Succeed Benguo Tang as Chief Operating Officer
Dora Li Named Chief Financial Officer


SHENZHEN, China, Aug. 13 /Xinhua-PRNewswire/ -- Noah Education Holdings Ltd. ("Noah") (NYSE: NED - News), a leading provider of interactive education content in China, today announced two senior appointments; Mr. Xianquan Xiao has been named chief operating officer and Ms. Dora Li, current interim chief financial officer, has been named chief financial officer. Benguo Tang, a founding member of the company and the previous chief operating officer, will remain on the board of directors. Both appointments are effective immediately.
"We are thrilled to have Mr. Xiao and Ms. Li move into these senior roles on our management team," said Dong Xu, chief executive officer of Noah Education Holdings. "Previously serving as our vice president of sales, Mr. Xiao brings over fifteen years of rich sales and management experience to his new role. Mr. Xiao will focus on developing and improving the processes that allow Noah to deliver our leading products and services."

Mr. Xu continued, "Ms. Li has proven to be an invaluable addition to Noah's senior management. Li will continue to bring great value to our company, ensuring first class financial management and effective fiscal control. The appointments of Xiao and Li recognize their comprehensive experience and mark our progress as a public company."

Mr. Xiao has served as a member of the board of directors for Noah Education since November 2006. Prior to that, Xiao served as Noah's sales manager from 1999 to 2006. Xiao was a sales executive with Chengdu Enwei Pharmaceutical Company from 1995 to 1997 and was also an engineer at the Chengdu Steel Pipe Factory from 1987 to 1995. Xiao holds a bachelor's degree in engineering from Wuhan Polytechnic University, in China, and a master's degree from Southwest Jiao Tong University, also in China.

Ms. Li has served as interim chief financial officer since May 2008. Prior to the appointment, she served as Noah's financial controller, a position she held since joining the company in December of 2007. Previously, Ms. Li was financial controller and the head of investor relations at China GrenTech, a Nasdaq-listed company. From 1999 through 2007, she was a senior finance manager at Conair Corp., a Fortune 500 company, in Connecticut, U.S. Li holds a bachelor's degree in business administration from the Beijing Second Foreign Language Institute, and a master's degree in business administration from the Thunderbird School of Global Management in Arizona, U.S. Li is certified as a master of financial management by the American Academy of Financial Management, and is a member of the Institute of Management Accountants.

About Noah

Noah Education Holdings Limited ("Noah") (NYSE: NED - News) is a leading provider of supplementary education content to China's elementary and middle school students. Noah develops and markets interactive education content, software and delivery platforms that combine traditional education content with digital and multi-media technologies to cater to students' interests and enhance academic efficiency and performance. Noah employs a nationwide sales network, powerful brand image and accessible and diversified delivery platforms to attract students to its innovative content. Noah delivers its education content via Noah electronic educational products, Noah's online website and after-school tutoring centers. The interactive and comprehensive structure of Noah's offerings encourages students and teachers to form knowledge-sharing communities around the Noah brand. Noah was founded in 2004 and is listed on the New York Stock Exchange under the ticker symbol NED.


For investor and media inquiries, please contact:

In China:
Wendy Li
Noah Education Holdings Limited
Tel: [phone]
Email: [e-mail]

Helen Plummer
Ogilvy Financial, Beijing
Tel: [phone]
Email: [e-mail]

In the United States:
Jessica Barist Cohen
Ogilvy Financial, New York
Tel: [phone]
Email: [e-mail]




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Source: Noah Education Holdings Ltd.