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Friday, July 04, 2008 1:24:40 PM
RKLC ~ Interesting News Article .....

http://chockfullonuts.com
Rockelle Becomes Largest Licensed Operator
of Chock full o'Nuts Cafes in the United States
Publication Date: 02-MAY-07
MILLER PLACE, N.Y., May 2 / PRNewswire-FirstCall / -- Rockelle Corp. (RKLC.OB) , a developer, owner, operator and franchiser of unique quick service restaurants, cafes and food concepts, is pleased to announce that Chock full o'Nuts (CFN) has signed an agreement with Rockelle granting the licensing rights to operate a full service Chock full o'Nuts Cafe and a separate, walk-up CFN concession on one of the busiest streets in New York City -- 42nd Street.
Each year, over 17 million people walk down this very famous street while working or visiting the NYC area. The full CFN menu will be available to the public at both cafe locations
http://timessquarenyc.org/facts/documents/2006_Summer_Pedestrian_Counts.pdf
In addition, Rockelle will soon be granted the licensing rights to another similar Chock full o'Nuts Cafe operation in our nation's capital, Washington, DC. "With these new locations, plus the dual-branded Stewart's/CFN snack bars we have in Wal-Marts", said Rockelle CEO, Mr. Gerard Stephan, "Rockelle has become the largest single operator of Chock full o'Nuts venues in the U.S."
Mr. Jim LaGanke, Senior V.P. of Massimo Zanetti Beverage USA, CFN's domestic parent company, added, "We are very pleased to have Mr. Stephan's management expertise and Rockelle's operating experience for these key, lucrative locations. CFN has opened approximately 50 new locations in the U.S. in just the past 12 months and we expect to accelerate that growth throughout 2007-2008. I have confidence that Rockelle will be one of our biggest and most successful operators."
Mr. Stephan continued, "Chock full o'Nuts has exciting growth plans which we are thrilled to be part of. Aligning ourselves with a great company like this should give our shareholders confidence in our bright future."
CONTACT:
Investors, Rockelle Corporation,
Jerry Stephan, +1-631-244-9841;
or Surety Financial Group, LLC, +1-410-448-1130
*****************************************************
Rockelle Opens Full Menu Chock Full o'Nuts Restaurant in NYC
Publication Date: 04-OCT-07
MILLER PLACE, N.Y., Oct. 4 /PRNewswire-FirstCall/ -- Rockelle Corp. (BULLETIN BOARD: RKLC.OB) , a developer, owner, operator and franchiser of specialty quick service restaurants, cafes and food concepts, is pleased to announce the opening of its first full menu Chock full o'Nuts (CFN) restaurant in New York City. CFN's full menu will allow Rockelle to provide breakfast, lunch and dinner offerings as well as "grab and go" coffee, beverages and snack items.
Positioned on the second floor of a world famous NYC tourist attraction, this new location features a dining area overlooking 42nd street, one of the busiest streets in NYC. This CFN restaurant will provide concessions, inside the tourist attraction, for the more than 700,000 visitors annually.
Additionally, Rockelle will be one of the few select providers for the "box lunch" service that is made available to the over 200,000 students who visit this attraction every school year.
This full service restaurant will complement Rockelle's walk-up CFN concession stand, previously announced on July 11th, which features many "grab and go" items in addition to New York's favorite coffee, Chock full o'Nuts. This walk-up stand, situated directly on 42nd street, is accessible to the more then 17 million people who walk this busy street every year, according to the website http://www.timessquarenyc.org
Mr. Jim LaGanke, Senior V.P. of Massimo Zanetti Beverage, USA, CFN's domestic parent company, said, "We are excited about the increased visibility this location offers to CFN. It provides us with a showcase for the new CFN look, which includes bright, inviting colors and a warm, appealing atmosphere."
Mr. LaGanke stated, "We are happy to have Mr. Stephan's food management expertise for this key location. CFN has opened approximately 40 new locations in the U.S. over the past 12 months and we expect to accelerate that growth in the months and years ahead. We are pleased that Rockelle will be part of our planned growth."
CONTACT:
Investors:
Rockelle Corporation
Jerry Stephan
(631) 244-9841
Surety Financial Group, LLC
(410) 833-0078
***************************************************
Chock full o'Nuts History
In 1932, William Black opened the first Chock full o'Nuts cafe on the corner of 42nd and Broadway. In the years following, Black quickly extended his chain to include 18 shop locations throughout the city and in 1953 he began to sell the Chock full o'Nuts brand coffee in grocery stores. In 1955 Chock full o'Nuts became the number one selling coffee in New York City. The price of a good cup of coffee was 35 cents at that time.
In 1993, there was a resurgence of Chock full o'Nuts coffee and the brand was reintroduced to New York City after nearly 20 years of dormancy. That year, Chock Express Cafes opened, serving delicious hot and cold Chock full o'Nuts specialty drinks. In 2001, Chock full o'Nuts became the official coffee of the New York Yankees and exclusively served at Yankee Stadium and also became the sole coffee served at Madison Square Garden. Since then, Chock full o'Nuts coffee has been powering everyone from Wall Street power brokers to the men and women in blue to all our everyday heroes who keep the city running 24/7.
Chock full o'Nuts ..... http://chockfullonuts.com
Chock full o'Nuts has been New York's coffee of choice since 1932 with numerous cafes located around Manhattan. Chock full o'Nuts is currently available in the original or New York Classics premium coffee bags. New York Classics come in Soho Morning Roast, Upper West Side European Roast, Upper West Side European Decaf, 100% Columbian, Midtown French Roast and Greenwich Village Hazelnut.
Massimo Zanetti Beverage USA .... http://www.mzb-usa.com/
Massimo Zanetti Beverage USA markets a stable of consumer brands that have a rich history of quality and tradition including Chock full o'Nuts, Hills Bros., MJB Premium Coffee and Chase & Sanborn. The US division boasts of a state-of-the art manufacturing facility in Suffolk VA which supports both consumer and corporate brands for all of North America. The company also manages foodservice and cafe operations. For more information about Massimo Zanetti Beverage USA visit



Rockelle Becomes Largest Licensed Operator
of Chock full o'Nuts Cafes in the United States
Publication Date: 02-MAY-07
MILLER PLACE, N.Y., May 2 / PRNewswire-FirstCall / -- Rockelle Corp. (RKLC.OB) , a developer, owner, operator and franchiser of unique quick service restaurants, cafes and food concepts, is pleased to announce that Chock full o'Nuts (CFN) has signed an agreement with Rockelle granting the licensing rights to operate a full service Chock full o'Nuts Cafe and a separate, walk-up CFN concession on one of the busiest streets in New York City -- 42nd Street.
Each year, over 17 million people walk down this very famous street while working or visiting the NYC area. The full CFN menu will be available to the public at both cafe locations
http://timessquarenyc.org/facts/documents/2006_Summer_Pedestrian_Counts.pdf
In addition, Rockelle will soon be granted the licensing rights to another similar Chock full o'Nuts Cafe operation in our nation's capital, Washington, DC. "With these new locations, plus the dual-branded Stewart's/CFN snack bars we have in Wal-Marts", said Rockelle CEO, Mr. Gerard Stephan, "Rockelle has become the largest single operator of Chock full o'Nuts venues in the U.S."
Mr. Jim LaGanke, Senior V.P. of Massimo Zanetti Beverage USA, CFN's domestic parent company, added, "We are very pleased to have Mr. Stephan's management expertise and Rockelle's operating experience for these key, lucrative locations. CFN has opened approximately 50 new locations in the U.S. in just the past 12 months and we expect to accelerate that growth throughout 2007-2008. I have confidence that Rockelle will be one of our biggest and most successful operators."
Mr. Stephan continued, "Chock full o'Nuts has exciting growth plans which we are thrilled to be part of. Aligning ourselves with a great company like this should give our shareholders confidence in our bright future."
CONTACT:
Investors, Rockelle Corporation,
Jerry Stephan, +1-631-244-9841;
or Surety Financial Group, LLC, +1-410-448-1130
*****************************************************
Rockelle Opens Full Menu Chock Full o'Nuts Restaurant in NYC
Publication Date: 04-OCT-07
MILLER PLACE, N.Y., Oct. 4 /PRNewswire-FirstCall/ -- Rockelle Corp. (BULLETIN BOARD: RKLC.OB) , a developer, owner, operator and franchiser of specialty quick service restaurants, cafes and food concepts, is pleased to announce the opening of its first full menu Chock full o'Nuts (CFN) restaurant in New York City. CFN's full menu will allow Rockelle to provide breakfast, lunch and dinner offerings as well as "grab and go" coffee, beverages and snack items.
Positioned on the second floor of a world famous NYC tourist attraction, this new location features a dining area overlooking 42nd street, one of the busiest streets in NYC. This CFN restaurant will provide concessions, inside the tourist attraction, for the more than 700,000 visitors annually.
Additionally, Rockelle will be one of the few select providers for the "box lunch" service that is made available to the over 200,000 students who visit this attraction every school year.
This full service restaurant will complement Rockelle's walk-up CFN concession stand, previously announced on July 11th, which features many "grab and go" items in addition to New York's favorite coffee, Chock full o'Nuts. This walk-up stand, situated directly on 42nd street, is accessible to the more then 17 million people who walk this busy street every year, according to the website http://www.timessquarenyc.org
Mr. Jim LaGanke, Senior V.P. of Massimo Zanetti Beverage, USA, CFN's domestic parent company, said, "We are excited about the increased visibility this location offers to CFN. It provides us with a showcase for the new CFN look, which includes bright, inviting colors and a warm, appealing atmosphere."
Mr. LaGanke stated, "We are happy to have Mr. Stephan's food management expertise for this key location. CFN has opened approximately 40 new locations in the U.S. over the past 12 months and we expect to accelerate that growth in the months and years ahead. We are pleased that Rockelle will be part of our planned growth."
CONTACT:
Investors:
Rockelle Corporation
Jerry Stephan
(631) 244-9841
Surety Financial Group, LLC
(410) 833-0078
***************************************************
Chock full o'Nuts History
In 1932, William Black opened the first Chock full o'Nuts cafe on the corner of 42nd and Broadway. In the years following, Black quickly extended his chain to include 18 shop locations throughout the city and in 1953 he began to sell the Chock full o'Nuts brand coffee in grocery stores. In 1955 Chock full o'Nuts became the number one selling coffee in New York City. The price of a good cup of coffee was 35 cents at that time.
In 1993, there was a resurgence of Chock full o'Nuts coffee and the brand was reintroduced to New York City after nearly 20 years of dormancy. That year, Chock Express Cafes opened, serving delicious hot and cold Chock full o'Nuts specialty drinks. In 2001, Chock full o'Nuts became the official coffee of the New York Yankees and exclusively served at Yankee Stadium and also became the sole coffee served at Madison Square Garden. Since then, Chock full o'Nuts coffee has been powering everyone from Wall Street power brokers to the men and women in blue to all our everyday heroes who keep the city running 24/7.
Chock full o'Nuts ..... http://chockfullonuts.com
Chock full o'Nuts has been New York's coffee of choice since 1932 with numerous cafes located around Manhattan. Chock full o'Nuts is currently available in the original or New York Classics premium coffee bags. New York Classics come in Soho Morning Roast, Upper West Side European Roast, Upper West Side European Decaf, 100% Columbian, Midtown French Roast and Greenwich Village Hazelnut.
Massimo Zanetti Beverage USA .... http://www.mzb-usa.com/
Massimo Zanetti Beverage USA markets a stable of consumer brands that have a rich history of quality and tradition including Chock full o'Nuts, Hills Bros., MJB Premium Coffee and Chase & Sanborn. The US division boasts of a state-of-the art manufacturing facility in Suffolk VA which supports both consumer and corporate brands for all of North America. The company also manages foodservice and cafe operations. For more information about Massimo Zanetti Beverage USA visit
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