Payment Data Systems Inc (PYDS)

[StockTrader1965]

Payment Data Systems Creates New Subsidiary for Stored Value Card Issuing

Payment Data Systems, Inc. (OTCBB:PYDS), an integrated electronic payments solutions provider, today announced that it has formed a new wholly-owned subsidiary to be known as FiCentive, Inc.

In the next few weeks we will be rolling out a new brand and website for the newly created division. The new subsidiary will be solely focused on delivering industry leading prepaid card solutions for corporations and financial institutions.

Michael Long, Payment Data’s CEO, said “I am pleased to announce the new subsidiary will be headed up by Louis Hoch. He will be FiCentive’s Chairman and CEO. He will continue in his role as Payment Data’s Vice Chairmen, President and COO.” Louis Hoch, FiCentive’s CEO, said “With recent merger and acquisition activities in the prepaid card issuing industry, we believe the timing is perfect to position our card issuing business to capitalize on higher valuations the industry is demanding." Visit www.ficentive.com.

About Payment Data Systems, Inc.

Payment Data Systems is an integrated payment solutions provider to merchants and billers. The organization provides an extensive set of products to deliver world-class payment acceptance. Payment Data has solutions for merchants, billers, banks, service bureaus and card issuers. The strength of the company is its ability to offer specifically tailored solutions for card issuance, payment acceptance and bill payments.

Payment Data is the owner of the electronic bill payment portal, http://www.billx.com, which has the ability to transmit payments to thousands of national billers.

Payment Data Systems Inc. (OTCBB:PYDS) is a registered ISO/MSP of MetaBank and a registered ISO/MSP and TPS/TPP of Merrick Bank Corp., South Jordan, UT.

Payment Data’s intellectual property includes a perpetual license of U.S. Patent Number 7,021,530 that relates to bill payments made with debit and stored value cards.

Payment Data holds the exclusive license to market the Natalie Gulbis Gift MasterCard (www.nataliegulbismastercard.com).

For additional information, visit www.paymentdata.com. Contact Michael Long for Investor Relations information at 210-249-4040 or email at [e-mail].

FORWARD-LOOKING STATEMENTS DISCLAIMER Except for the historical information contained herein, the matters discussed in this release include certain forward-looking statements, which are intended to be covered by safe harbors. Those statements include, but may not be limited to, all statements regarding our and management's intent, belief and expectations, such as statements concerning our future and our operating and growth strategy. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, the factors detailed from time to time in our filings with the Securities and Exchange Commission. One or more of these factors have affected, and in the future could affect our businesses and financial results in the future and could cause actual results to differ materially from plans and projections. We believe that the assumptions underlying the forward-looking statements included in this release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. All forward-looking statements made in this release are based on information presently available to our management. We assume no obligation to update any forward-looking statements, except as required by law.