CommercePlanet Inc fka CPLT

[SageWise]

Commerce Planet Enters Strategic Agreement with Yesmail, an infoUSA, Inc. Company to Expand Email Marketing Services

http://biz.yahoo.com/bw/080423/20080423005454.html?.v=1

Commerce Planet, Inc. (OTCBB:CPNE - News) and its subsidiary Iventa, LLC, a global leader in web-enabled e-commerce management software, announced today a Email Marketing Program with YesmailTM, an infoUSA, Inc. company (NASDAQ: IUSA - News). Under the terms of the agreement, Yesmail will manage and direct Iventa’s email marketing program, further enhancing the unique offering Iventa provides its enterprise customers.

“Yesmail’s Enterprise email marketing solution is a strong complement to the proprietary and robust offering we currently provide our enterprise customers,” said Tony Roth, President and Chief Executive Officer of Commerce Planet. “Our Iventa Dashboard System™ provides customers with a very powerful tool that manages their e-commerce website business needs online. Strengthening our Iventa product offering is a key area of focus for us and one we expect to be a strong revenue driver for Commerce Planet in 2008 and beyond.”

Iventa’s web-enabled business management software combined with Yesmail’s Enterprise email marketing solution expands Iventa’s service offering to their enterprise customer base. Iventa’s clients will benefit from Yesmail’s Enterprise platform setup that includes a client-specific email marketing database capable of supporting multiple divisions and mail lists, customized targeting and reporting segmentations, and ISP Whitelisting management and coordination. The platform also includes an integrated analytics module that provides a variety of reports that are critical for operational analysis and planning.

“We’re excited about the capabilities this partnership brings to Iventa and their clients,” said John Harrison, senior vice president of product strategy and client services. “Enabling businesses to build and integrate sophisticated, personalized lifecycle marketing messages with their ecommerce system means they’re ahead of the curve when compared to their competitors.”