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News from April 14, 2008 - new products

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rjc2827   Monday, 04/21/08 07:34:14 PM
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News from April 14, 2008 - new products

http://app.quotemedia.com/quotetools/newsStory.go?storyId=9667208&topic=AMNT&symbology=null

It seems like nobody's reading this stuff.

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Amish Naturals Introduces High-Fiber Chewy Granola Bar Combining Natural, Premium Ingredients with Great Taste and Flavors
Launch Extends Natural Food Company’s Product Offerings into $1.8 Billion Snack Food Category

With a growing number of active consumers looking to add more fiber to their diets without sacrificing time, quality or taste, Amish Naturals, Inc. (OTCBB:AMNT), a natural food products company, has launched a snack line including four varieties of 100 percent all-natural Chewy Granola Bars, available nationwide next month at grocery stores, including two fiber-rich varieties.

“Our entry into the $1.8 billion snack bar market is an inherent extension of the Amish Naturals’ Hi-Fiber Initiative and our mission to provide natural, premium food products that not only taste great, but are truly good for you,” said President and CEO of Amish Naturals, David Skinner, Sr.

Available in the cereal aisle, the new line of granola bars will feature four tasty flavor combinations including:

Dark Chocolate (Five 1.4 oz bars per carton; each bar contains 2 grams of fiber and 4 grams of protein)

Peanut Butter (Five 1.4 oz bars per carton; each bar contains 3 grams of fiber and 5 grams of protein)

Fiber-Rich Peanut Butter (Five 1.4 oz bars per carton; each bar contains 7 grams of fiber and 4 grams of protein)

Fiber-Rich Fruit and Nut (Five 1.4 oz bars per carton; each bar contains 7 grams of fiber and 4 grams of protein)

All Amish Naturals’ Chewy Granola Bars contain no artificial ingredients, no high-fructose corn syrup, no trans fats, no hydrogenated vegetable oils and no genetically modified organisms (GMOs).

“When choosing the ingredients for our Chewy Granola Bars, we were careful to choose ingredients that both reflect the wholesomeness and purity of the Amish people and their culinary traditions as well as ensure taste and flavor remained paramount,” said Stacey DeHass, executive chef for Amish Naturals. “We combined a blend of the finest nuts, grains and seeds, that are toasted and naturally sweetened, that would meet consumers’ demand for healthier snack alternatives, yet still meet the need for indulgence.”

“We unveiled samples of Amish Naturals’ Granola Bars at Expo West just a few weeks ago. The reactions we received were incredible.” said Troy Treangen, executive vice president and chief operating officer for Amish Naturals. “We will start selling our granola items to distributors and customers starting this week. Consumers will find our granola products on store shelves in approximately 8-12 weeks at a price in line with other bars on the market.”

About Amish Naturals, Inc.

Founded as an organic pasta producer, Amish Naturals now manufactures and distributes organic and natural pastas, condiments and bakery products through its recent acquisitions of Prima Pasta, based in Los Angeles, California, the Amish Heritage Line, based in Lancaster, PA, and Schlabach Amish Bakery, based in Millersburg, Ohio. Amish Naturals’ mission is to increase shareholder value through the sale and distribution of organic and natural Amish food products to the growing market for organic and wholesome foods. Last year, the U.S. market for natural/organic foods was estimated to have totaled approximately $13.8 billion. Building on generations of traditions, the company has created food that reflects the wholesomeness and purity of the Amish people and their culinary customs. For more information, please visit www.amishnaturals.com.

Business Risks and Forward Looking Statements

This press release contains forward-looking statements that involve uncertainties and risks that could cause actual results to differ materially from those discussed or implied in the forward-looking statements. These statements are expressly made in reliance on the safe harbor provisions contained in Section 21E of the Securities Exchange Act of 1934. Risks that could cause actual results to differ materially from those discussed or implied in the forward-looking statements, include risks associated with our entry into distribution agreements with wholesale food brokers and large-scale retail outlets, the effectiveness of our promotion and merchandising strategies, the efficient operation of our production facility and supply chain, the changing dietary and culinary habits of consumers in our target markets, and our effective management of business risks.

In light of these risks, the forward-looking statements contained in this press release are not guarantees of future performance and in fact may not be realized. Our actual results could differ materially and adversely from those expressed in this press release. Further, the statements made by us represent our views only as of the date of this press release, and it should not be assumed that the statements made herein remain accurate as of any future date. We do not presently intend to update these statements prior to the filing of our next report with the Securities and Exchange Commission and undertake no duty to any person to effect any such update under any circumstances. For additional information regarding the specific risks mentioned and other risks, please read the Company’s reports filed with the Securities and Exchange Commission, which may be accessed through the EDGAR database maintained by the SEC at www.sec.gov.


Media:
Avalanche Strategic Communications
Dana Condosta, 201-488-0049
Fax: 201-488-1550
dana@avalanchepr.com
or
Investors:
Amish Naturals, 330-279-3161


Source: Business Wire (April 14, 2008 - 9:56 AM EDT)


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