National Lampoon Inc (NLMP)

[kneehighstocks25]

Got some news out of the NLN camp today. wouldnt be surprised to see a nice little climb!


BOOMj, Inc. Partners with National Lampoon to Launch Co-Branded eCommerce Store

LAS VEGAS, Apr 08, 2008 (BUSINESS WIRE) -- BOOMj, Inc.(, a Web-based niche social network and ecommerce site serving more than 78 million Baby Boomers and adults over the age of 35, today announced an agreement with National Lampoon , the most recognized brand in comedy to create a co-branded eCommerce platform. National Lampoon will make the store available across the many National Lampoon online platforms, reaching over six million visitors each month. The agreement will also include making National Lampoon DVDs, books, and merchandise available across the BOOMj eCommerce platforms.
The new eCommerce store will be live at nationallampoon.com along with the many other National Lampoon owned sites, offering millions of products across a multitude of categories, including computers, books, dvds, music, electronics, housewares, wellness products and more.
"National Lampoon is an iconic brand and this partnership will allow both brands to capitalize on the growing online marketplace and introduce the unique BOOMj social shopping platform to the National Lampoon's audience," said Wendy Borow Johnson, president of BOOMj Inc. "In addition, BOOMj's ecommerce store will feature and carry a complete selection of National Lampoon products and memorabilia for our members and customers."
"National Lampoon is actively looking for ways to provide new and unique offerings to our ever-growing fan-base, and BOOMj's eCommerce Store allows us to offer products that appeal to our users right on the site," said Daniel Laikin, CEO of National Lampoon. "BOOMj has built an unparalleled eCommerce offering and their audience has proven to be fans of National Lampoon feature films and books, making them a natural choice for a partnership of this type. This is our first step into the eCommerce space, with more to follow soon."
BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj's leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.
About BOOMj, Inc. is a leading Web-based niche social network and e-commerce site serving Baby Boomers and Generation Jones. BOOMj integrates content, social networking e-commerce and advertising in health, finance, politics, technology, entertainment, travel and lifestyle. For more information regarding the company, please visit http://www.boomj.com.
About National Lampoon
National Lampoon, Inc. (AMEX: NLN - News) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company's broadband channel, the Drunk University Network, and the National Lampoon Video Network, which includes channels on YouTube, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com.