National Lampoon Announces New Email Continuity Marketing Program, ''National Lampoon's Joke of the Day''
Company to Aggressively Expand Opt-In Subscriber List and Build upon Database of National Lampoon Fans Worldwide
LOS ANGELES, Mar 24, 2008 -- National Lampoon Inc. (AMEX: NLN - News), the most widely recognized brand in comedy, today announced that it will be launching a "Joke of the Day" email program to provide its Internet user base with a consistent source of National Lampoon's content.
The email program has initially launched and is available to users on several of the National Lampoon owned properties and will eventually be made available throughout the National Lampoon Humor Network and across the Internet at large.
"This program is something our base of users and fans have been requesting for years. It's exciting to finally be able to offer the 'Joke of the Day' along with the other platforms over which our content is available on a consistent basis," said Daniel Laikin, National Lampoon's Chief Executive Officer. "We are also exploring additional email programs where users can have complete flexibility over the content and frequency of emails."
About National Lampoon
National Lampoon, Inc. (AMEX: NLN - News) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network - the most trafficked humor sites on the web, Toga TV.com - the company's broadband channel, the Drunk University Network, and the National Lampoon Video Network, which includes channels on YouTube, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com.
