Sunday, April 04, 2004 5:43:12 AM
What's the unit price? This is a bit variable as different prices have appplied at different times (and to different versions). I can't remember what the original Ancestry 2.0 unit price was. The current price of Ancestry 2.5 (as opposed to 2.7) is $219. Let's say that the average unit price is $200. That means that the total revenue is 10,000 x 200 = $2 million. Perhaps we will be seeing a bit more revenue than we expected in the 10Q?
"There are about 76,000 cold cases in the United States. In the state of Florida there are 26,000."
I suspect the FLorida number might actually be 2,600. The price of DNAWitness is $1,000 from memory. The first 20 kits per client are free so the unit price is marginally less in practice. Let's use round numbers. The total market size for current cold cases in the US is therefore $76 million. 1% of this is $760,000. You can see why they are so keen on partners to help educate the Police about this oppportunity!
Very interesting. Thanks once again Tam.
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