Revenue is something that stock picker is good at but over the next 12 motnhs they have:
3 Rally's averaging c$1m per rally Tracks days TV coverage - Extreme Channel and ESPN FHM coverage Merchandising
What you reckon Stock Picker, $6m over the next 12 months?
Then you have the US and Asutralian Rallies and there is no real cost of sale as this is covered by entrants who are booked 12 months in advance as per Singapore!