We should have seen the Marine Contract Coming... We missed this -- DUH! http://www.boatingindustry.ca/news/news.asp?ArticleID=323
Winning Brands Corporation www.WinningBrands.ca announces that it has appointed its first distributors and commenced sales of its Winning Colours Multi-Cleaner brand to the marine supply sector in July 2006 as a result of successful market tests. Replacement orders for Winning Colours from Marinas now serve a rapidly growing sector where there are nearly 3 Million registered boats in Canada and over 15 Million in the USA, in addition to vessels not requiring registration. Winning Colours Multi-Cleaner solves a problem common to boat owners of how to clean their vessels without staining the water supply through cleaning chemical residue. Increasingly strict environmental regulations are changing attitudes and buying habits accordingly. Winning Brands estimates the marine sector represents $100 Million in market size for Winning Colours Multi-Cleaner.
Market testing of Winning Colours Multi-Cleaner by professional boat cleaners, consumers detailing their own boats and marina retailers has found that the biodegradability and skin friendliness of Winning Colours Multi-Cleaner is meeting a growing need in the marine industry. As of July 2006 C.C. Marine and Hutchings Marine of Ontario, Canada are the first national and regional distributors granted access to Winning Colours Multi-Cleaner for supply to retailers in this sector. They are amongst the largest and most established in Canada in their sector.
Eric Lehner, CEO of Winning Brands Corporation, states that appointment of American distribution partners will follow the conclusion of marine market testing in the USA, where 20 states account for 75% of boat registrations, now at an all time high. "Establishing a strong presence in Canada first for this sector is a deliberate decision in order to commence marine operations in the USA with more momentum from day one," says Lehner. "A good foundation, strong industry relationships and solid testing experience is a better predictor of success than merely signing a prestige account," he adds.
Winning Colours / 1000+ Multi-Cleaner is one of a range of Winning Brands products designed for people to clean with a clear conscience for the 21st century environment.