Airtours plc Leverages Engage Software to Launch International Travel Portal
Engage Retail Industry Solution Integral to Airtours' International Re-Branding Initiative
ANDOVER, Mass.--(BUSINESS WIRE)--Jan. 22, 2002--Engage, Inc. (Nasdaq: ENGA - news), a leading enterprise marketing software company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI - news), today announced that its Retail Industry Solution recently assisted the successful launch of the Airtours Group's travel portal, MyTravel in the U.K., Scandinavia and United States. The launch of the portal is a key component of Airtours Group's re-branding initiative under the new name MyTravel Group, allowing the company to provide its consumers with consistent messages across all media, while further developing its multichannel distribution capabilities.
MyTravel.com is Airtours plc's online venture aimed at promoting and selling its high-profile brands such as Airtours Holidays, Bridge, Cresta, Direct Holidays, Late Escapes, through one central portal. Airtours which uses Engage technology to manage its media assets of more than 15,000 images, 2,500 editorial articles, and 300 virtual tours on the U.K. site alone, has used Engage marketing software to develop a single database of media assets -- text, pictures, video, etc. -- to enable its 61 travel company brands to save costs by sharing these assets and deliver to consumers synchronized promotional, advertising and marketing messages, regardless of the media channel.
``Engage technology is designed to enable our customers to quickly and efficiently deliver consistent messages on the Web, in newspapers and brochures, on television and through wireless handheld devices to its customers and prospects,'' said Chris Hodges, managing director, Engage Europe. ``Engage's relationship with Airtours plc highlights the potential of Engage's marketing software solutions to both save costs, and gain a competitive edge against its rivals by providing its customers with a better service.''
Engage developed a customer built solution for MyTravel.com based on its Retail Industry Solution, which includes three core software platforms: ContentServer, workflow automation and digital asset management software with the capability to deliver marketing programs across both traditional and new media channels; ApprovalServer, an Internet-based solution that helps companies proof, edit and approve content for delivery; and PromoPlanner, a planning solution that helps companies maximize their return on promotional campaigns.
``Engage's unparalleled technology has allowed us to transform our business model and provide our customers with a unique and enhanced retail experience,'' said Bill Budd, operations director for Airtours plc. ``Engage is an integral part of our plans for the future and we are excited about the potential that their software has given us.''
About MyTravel.com
MyTravel.com is owned and operated by Airtours plc, a major player in four of the world's most active markets for air-inclusive holidays and other leisure travel services: the U.K., Scandinavia, Germany and North America. MyTravel.com is an online venture aimed at promoting and selling the divisions' high profile brands such as Airtours Holidays, Bridge, Cresta, Direct Holidays, Late Escapes, through one central portal. MyTravel.com offers visitors the chance to browse thousands of holidays to the world's leading resorts, and most vibrant cities, many of which they can book entirely online.
About Engage
Engage, Inc. (Nasdaq: ENGA - news) is a leading enterprise marketing software and ad serving company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI - news). Engage's content management products are designed to enable companies to harness the power of multichannel marketing to create more loyal customers and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage, please call 877/U-ENGAGE or visit www.engage.com.
Engage is a trademark of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
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