By the way, I completely agree re the technology.
It's the content and the business model and getting the audience which are the main challenges.
Essentially, WXP has not done enough to make me see a value in it yet.
I can see they will try to generate future value by providing greater security via the TPM/FDE architecture. But note, the consumer TPM/FDE market is going to take years to develop. Things like X-Box may help. But we're still talking peanuts from a critical mass viewpoint.
And anyway, you need to do more than offer security to cordon off a good-sized chunk of the revenues in the content supply chain. You need to offer content, functionality, audience etc. And for a distributor, the audience is key. It's the leverage with content suppliers, if leverage is to be had.
If Wavexpress offers to license its service to, say, ABC or the BBC, it's going to receive pennies on the dollar currently. If it can find a way to deliver 10 million users and advertising income, it's a different proposition. And if it can then offer a means to provide other models securely, such as pay-per-file, then they really have something.
It's probably a five year ask. But get some advertising to support the development costs, and I, for one, would be content to see WXP take shape over the longer time horizon.
AI
