DNAprint Genomics (DNAG)

[mingwan0]

OT (sort of) Zengen and others

For those not familiar with the history of this: Hector Gomez and a guy called Charles Hensley were formerly associated with Zengen or related companies such as Gum Tech and Gel Tech (there is a long and convoluted history here). Hector is now CMO and Director of PRB Pharmaceuticals, where Hensley is co-Chairman and co-CEO. In addition, both Zengen and PRB Pharmaceuticals have links with a Hong Kong company called Lee's Pharmaceuticals.

I keep an eye on this little group of companies/people. Recently the Management and Scientific Advisors pages of the Zengen website have vanished. In addition, the website of Innozen (a wholly-owned Zengen subsidiary) is having a make-over and you cannot directly access the management information.

However, from this link which still works:

http://www.innozen.com/executive_officers.htm

We can see that the Innozen management team are:

R. Steven Davidson (CEO of Zengen and was CEO of a company called Biotem Cytotechnologies, Inc - Hensley was Chairman of this company), Michelle Rossow (was with Gel tech), James M. Lipton (Zengen CSO), Matthew Burns (Zengen Corporate Secretary), and Matthew C. Lipton (Zengen COO).

Let me introduce another couple of companies into the mix. First up is Patent Discovery Corporation, whose website is currently under construction - although from this page:

http://www.patentdiscovery.com/company_info.htm

We can see that the directors are R. Stephen Davidson, Gary Kehoe (ex Gum Tech CEO), and Matthew Burns.

We can also see that one Robb McDaniels is President, Matt Lipton is COO and James Lipton is CSO.

The other interesting thing to note is that the websites of Zengen, Innozen, and Patent Discovery Corporation are all maintained by a company called Tekcetera.

http://www.forrelease.com/D20030820/law048.P1.08202003103331.07104.html

Tekcetera, Inc. Holds the Key to Search Engine Optimization (SEO)

WOODLAND HILLS, Calif., Aug. 20 /PRNewswire/ --

Tekcetera's President John Pitts says, "If your website does not show up in the top 30 results on a search engine, then you are losing business to the competition." Public relations campaigns and traditional media advertising will give you some initial brand recognition, but will fade quickly when the advertising stops running. That's where Search Engine Optimization (SEO) comes into play. SEO helps companies to continue increasing brand equity well after the launch stages of PR and advertising.

Because search engines like Google.com, MSN.com, and Yahoo.com continually change their algorithms, ranking systems and penal code it is difficult for companies to maintain high efficiency in their SEO efforts. Tekcetera helps companies by utilizing its proprietary technology and highly trained staff to help stay ahead of the competition.

In a recent success, Tekcetera was commissioned by Innozen, Inc of Woodland Hills, CA to provide online branding for their new Eye care Solution, Optizen. Tekcetera CTO Adrian Holloway says, "After researching the online market, we found a unique way to brand the product online months before traditional forms of advertising will kick in." Optizen is also targeted at computer users, who suffer from dry eyes and Computer Vision Syndrome (CVS). Two weeks after launching the website (www.optizen.com), searches using common keywords resulted in the product being displayed on page 1 of the Google index.

Tekcetera, Inc. operates out of Woodland Hills, CA and has been in the SEO business for over 3 years. The company has helped customers grow from 100 hits a day to over 100,000 in a few months, all this from Search Engine Optimization and no other advertising medium. Tekcetera has a highly trained staff dedicated to staying abreast of the changes to Search Engine algorithms and trends relating to you business.

End of press release

Another Tekcetera client company is INGrooves, a digital music company. Their CEO is Robb McDaniels. Here is a PR featuring them from last September:

http://www.digitalmusicnews.com/yesterday/september2003

INgrooves Receives Sponsorship from Innozen

September 24, 2003

INgrooves, an online aggregrator and licensor of electronic music, has received sponsorship revenue from Innozen, maker of eyedrops for users suffering from computer eye strain. The sponsorship allows Innozen to use various electronic music clips in its ad campaigns for eyedrops product Optizen, in addition to providing access to branding opportunities on the INgrooves site. Innozen is using the opportunity to reach out to a music dedicated and computer-savvy 16-35 demo. For INgrooves, the sponsorship validates a business model that can supply clients with niche music and audience.

(Incidentally, INgrooves are also part of something called the MusicDish Genome Project: http://www.musicdish.com/genome/ )

All getting a bit incestuous.