Element 21 Golf Company Announces Emc2 Hybrid Infomercial -- Production Agreement Signed With The Golf Agency
07:00 a.m. 09/25/2007 Provided By Market Wire
TORONTO, Sep 25, 2007 (MARKET WIRE via COMTEX) -- Element 21 Golf Company ("e21") (EGLF) (FRANKFURT: BJQ) the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced its plans today to air an infomercial later this year for its exciting new line of Emc2 Hybrid golf clubs. The Company has signed a production agreement with The Golf Agency to produce a long form infomercial.
The production of the infomercial will begin shortly and will feature e21's full line of Emc2 Hybrid clubs. The Company anticipates that the half-hour infomercial will begin airing across North America on The Golf Channel and other networks before the end of this year.
"The key to a successful infomercial is for the product to have superior performance and an exciting story behind it," stated Mike Abram of The Golf Agency. "e21 and their Hybrid clubs have this and a whole lot more. The distance and accuracy test results that we've seen are very impressive. And the incredible technology story and advantages of Scandium in a golf club is compelling and will be of great interest and benefit to golfers of every skill level."
"The Golf Agency's long and successful history in golf marketing and infomercials is unprecedented and has produced some of the most successful new golf companies in the past decade. We are very pleased to have them on our team and to be working closely with them," stated Dr. Nataliya Hearn, CEO of e21. "A good infomercial will deliver the scandium message to consumers and drive retail sales -- the two components that we need for growth of Element 21 Golf. Based on discussions with The Golf Agency we believe we have a great opportunity to make a substantial, immediate impact in the golf marketplace."
AI
