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News out !! Have a great day ! GO Petel !


http://www.petel.co.uk/site/index.php?option=com_content&task=view&id=99&Itemid=50



a2a Signs a Revenue Sharing Agreement
Tuesday, 07 August 2007
a2a Group Plc [PLUS: A2A0], the broadband TV platform company, is pleased to announce it has entered into an exclusive Revenue Sharing Agreement ("Agreement") with Petel Inc ("Petel"), the digital interactive media entertainment and consultancy group.



The terms of the Agreement are for the companies to pool collective resources over a 5 year period with an ability to generate up to £35 million in gross revenues for SexQube.TV, Petel’s leading adult brand and the world’s first free-to-air ("FTA") broadband TV network focussed on the global adult entertainment sector. SexQube.TV is scheduled for full launch on Wednesday, August 8th.

a2a provides the technical service to Petel, including broadcast management and transmission and its broadband television delivery platform through its own multi-channel service provider and content creation tool, Cube.TV.



a2a has a guaranteed 5% share of all gross revenue, paid monthly in arrears. Petel projects a first year target of £4 million gross revenue, a three year target of £20 million and five year target of £35 million for the UK and Ireland. Further details of Petel’s projected revenues can be found at www.petel.co.uk.

The companies will aim to generate these revenues by offering a converged adult entertainment platform driven by the world’s first FTA adult interactive programme channel incorporating video-on-demand ("VOD") services; subscription channels; retail online purchasing; premium rate interactivity and advertising sales and sponsorship.

Nick Brown, CEO of a2a Group, said:

"This Agreement is designed to initiate immediate and significant revenue growth for us. We have been working with Petel on this project very closely and we believe the five year target of £35 million revenue is attainable. The platform is totally scaleable for global markets and the multiple revenue streams and we anticipate it will provide us with a minimum 50% gross margin. In the UK alone, forecasters expect the broadband TV market to grow from last years numbers of 11.2 million homes to 18 million in 2010 and there are presently 9.1 million British men who use an adult web-site. We look forward to seeing the initial results."



Coinciding with the launch of SexQube.TV, a2a is pleased to announce the launch of its internet based interactive red-button service. Working along the same lines as the interactive red button on satellite TV, the service underwent successful trials and will be employed across all of Petel’s brands, beginning with SexQube.TV. The immediate benefit will be instant purchase of products via the red button in the live e-store, where there are 530 products for sale in addition to the 15,000 movies currently being processed, encoded and provisioned on the Video on Demand platform.



Philip Evans, COO of Petel Inc., comments:

"We believe this web-based interactive red-button service represents another world first from a2a. In initial trials of the red-button, it has played a significant part already in increasing usage and brand loyalty. Through our beta test phase, a typical consumer would buy two movies per week although we originally forecast one a month. If this continues to prove to be the case after the full public launch, our VOD service alone will exceed all forecasts."



---ENDS---



This news release contains forward-looking statements that are subject to certain risks and uncertainties that may cause actual results to differ materially from those projected on the basis of such forward-looking statements. The words "estimate," "project," "intends," "expects," "believes," and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are made based on management's beliefs, as well as assumptions made by, and information currently available to, management. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made and the Company undertakes no obligation to disclose any revision to these forward-looking statements to reflect events or circumstances after the date made or to reflect the occurrence of unanticipated events.



Notes to Editors:

SexQube.TV is the first and currently only, free, fully interactive linear TV and pay-per-view video-on-demand broadband adult entertainment service in the world. Delivered via a platform designed for cable, satellite and now broadband broadcast, the heart of the SexQube.TV offering is the FTA channel of adult entertainment with commissioned programs designed to engage audiences and maximise tele-shopping and interactive revenues.



Platform Overview

· All services are reached via a single home page through any web browser.

· The homepage features the live feed of the FTA channel which can be paused, popped up into a separate window or blown full screen depending on the viewer’s preference.

· Two navigational panels offer schedule navigation via the electronic programme guide (EPG) and access to the PPV movie library, e-store and chat & date services. These panels and the video feed itself are contextual and therefore relevant to the user’s current environment and choices.

· Direct access to specific movies, products, chat & date services and the EPG are enabled instantly through use of the Red, Green, Yellow and Blue interactive buttons. These buttons are triggered in synch with the FTA feed and light up when calls to action appear in the programme content enabling, for example, a 30" movie promo featuring the Blue VOD button to take the viewer straight to the purchase of the movie when the Blue button is selected – true instant interactive teleshopping.

· Billing and collection has been integrated into the platform for all services and viewers can pay in any major currency via debit or credit card, premium rate phone billing or SMS.

· Viewers can maintain their own profile & home page, favourites, preferences, newsletters and purchases through the members’ area of the site.

· All platform activity is captured and reported allowing specific fine tuning of the platform, offers, pricing, viewer interaction and management.




Enquiries:



a2a Group Plc

Nick Brown 07808 130 388



Petel Inc

Philip Evans 0207 870 8805



gth media relations

Jade Mamarbachi 0207 153 8035



Fisher Corporate Plc

Gary Miller 0207 388 7000



For further information on a2a Group Plc, please visit: www.a2a.tv



The Directors of the Issuer accept responsibility for the contents of this announcement