Straight Up Brands Adds 7 States to Its Sizzurp Distribution Network Wednesday June 27, 10:06 am ET
International Distributors Added
NEW YORK, NY--(MARKET WIRE)--Jun 27, 2007 -- Straight Up Brands, Inc. (Other OTC:STRU.PK - News) (the "Company") (http://www.straightupbrands.com/), an emerging developer and international marketer of premium branded spirits headquartered in New York, announced that Sizzurp is now in distribution across 15 states in the United States in addition to distribution in Canada, Great Britain, France, and the Netherlands.
"We are launching Sizzurp in a number of new states in time for the summer season, and our new distributors have high expectations with the promotional programs we have put in place. Our national expansion is continuing apace and performing strongly in all markets. In addition we are receiving attention in foreign markets and have opened up several where there is tremendous growth potential. We will continue to add additional countries and states to our distribution network," added David McCallen, CEO of Straight Up Brands.
Sizzurp Purple Punch Liqueur is a blend of premium imported cognac, vodka and exotic fruit juices. The rap group M.O.P. has begun promotion of Sizzurp with product placement in new song lyrics, music videos, and worldwide tours with vehicle wraps, stage banners and on-stage pours. M.O.P. has recently been signed by 50 Cent for his label G-Unit.
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Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market was Bracco Wines. With the acquisition of Rappin Brands, Sizzurp and Lucky Nites, these products have been in select markets since the first quarter of 2007. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.
FORWARD-LOOKING STATEMENTS
Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.
Contact: Contact: Straight Up Brands, Inc. David McCallen CEO 888-890-8909
Investor Relations Contact: Gerald Kieft or Ryan Audin Wall Street Resources, Inc. 2646 SW Mapp Road, Suite 303 Palm City, Florida 34990 772-219-7525 http://www.wallstreetresources.net
-------------------------------------------------------------------------------- Source: Straight Up Brands
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