Given Imaging Ltd. (GIVN)

[genisi]

GIVN was cramerized, will probably cause a few % up:

Given Imaging (GIVN) has a product that could revolutionize the health care industry, Jim Cramer told viewers of his "Mad Money" TV show on Speculation Friday.

The Given System is a wireless imaging system that uses disposable video capsules, he explained. And the company sells a medical device called the PillCam, a pill-sized camera that people swallow to detect internal problems.

Israel-based Given has already used its PillCam capsule for endoscopy procedures in which cameras have checked out patients' upper and lower intestines. This method, Cramer said, seems much more comfortable than checking out gastronomical problems the old-fashioned way.

In the past, Cramer said, he's made viewers money in such medical device companies as Hansen Medical (HNSN) , Micrus Endovascular (MEND) , Kyphon (KYPH) and Intuitive Surgical (ISRG) .

In Intuitive Surgical's case, Cramer speculated on much more complicated technology, whereas in Given's case, he said he's betting on the success of a simple PillCam.

If people buy Given, they'll be taking a "calculated risk." But if the PillCam is as much of a hit as he believes it might be, the big earnings should start rolling in within a couple of years, Cramer said.

For medical devices, he said, he looks at both rigor and pending approvals. Given is coming out with PillCams for the esophagus and colon. Plus, its guidance looks promising and is a sign that there's more to come from the company.