Straight Up Brands (fka STRU)

[Mr. Zen]

Lorraine Bracco to Appear on "The Oprah Winfrey Show" on Thursday, May 24, 2007
May 22, 2007 9:26:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 05/22/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, announced today actress Lorraine Bracco will be a featured guest on "The Oprah Winfrey Show" airing Thursday, May 24, 2007 (check local listings for time and station). Oprah Winfrey is considered the most influential host on television today. "The Oprah Winfrey Show" airs in 132 countries worldwide with unprecedented reach.

Bracco Wines, which are available in select markets across the country, debuted last Spring. Bracco Wine is a line of eight Italian wines that the Company owns and markets in collaboration with the actress Lorraine Bracco. The wine has been well received by the trade, the press and with leading restaurateurs. The actress, who is well known for her roles in the "Sopranos" and "Goodfellas" has introduced the product to many restaurants, has been working with the Company's distributors and importer, and has been an excellent partner who is committed to the success of this product.

Having lived in Europe for ten years, Lorraine was first exposed to the craftsmanship and tradition of winemaking and quickly became enamored with the process. While gaining acclaim for her acting prowess, she has continued to refine and develop her palette for fine wine and food while her respect for and interest for both have grown through the years. Lorraine handpicked eight notable Italian wines, from Pinot Grigio to Amarone, for release under the Bracco Wines label to share her passion and provide all levels of wine enthusiasts a trusted voice for quality.

For more information about Bracco wines and availability, please visit www.BraccoWines.com

About "The Oprah Winfrey Show"

Through the power of media, Oprah Winfrey has created an unparalleled connection with people around the world. As supervising producer and host of the top-rated, award-winning "The Oprah Winfrey Show," she has entertained, enlightened and uplifted millions of viewers for the past two decades. Her accomplishments as a global media leader and philanthropist have established her as one of the most respected and admired public figures today. "The Oprah Winfrey Show" has remained the number one talk show for 20 consecutive seasons. Produced by her own production company, Harpo Productions, Inc., the show is seen by an estimated 48 million viewers a week in the United States and is broadcast internationally in 132 countries.

Stay up-to-date with current events by joining Straight Up Brands' E-Mail Alert List. Join by clicking the link below:

http://www.b2i.us/irpass.asp?BzID=1450&to=ea&s=0

About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp in distribution and it has launched distribution of Lucky Nites in selected markets in the first quarter of 2007. Future products include a sparkling wine with Foxy Brown, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact:
Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc.
David McCallen
CEO
888-890-8909